Tuesday, November 1, 2011

Food Ad

I believe that the most effective ads are the ones that stick in the consumers head. For example it could be a funny commercial, a catchy jingle, or maybe even a phrase that is said over and over again in a certain way that when ever it is said the company or product is brought to the mind of the consumer.

http://www.youtube.com/watch?NR=1&v=owGykVbfgUE
This is an older but more memorable Old Spice ad that is both appealing to men and women. In the commercial the man is talking to the women about how their "man" could smell like him and how all the activities he is doing make him smell manly and an attractive sent for women. The ad is a bit manipulating because just because you use this particular body wash does not mean you will be able to do all of these thing that are done in the ad or even be attractable by all women.



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